About Us

Our Story

Welcome to Lush & Co! We are a small, passionate team dedicated to providing high-quality products and exceptional services to nail techs in New Zealand.
Our journey began with a simple idea: find a way to offer nail techs an excellent quality product that they can get their hands on, without breaking the bank.  

It's been a journey of learning and working with amazing people who have helped us achieve our goal of a New Zealand brand, that supports our goals, while allowing us to create a beautiful range of colours that will grow and expand over time, with regular new colour drops. 

This isn't our first nail brand. Sharyn used to bring in Nail Perfect before it transitioned to Bo.Nails, which was a lovely European designed brand that has since seen many changes in ownership and formula. She stepped away from distribution for a few years, in which time she has grown and evolved, but her core values remain the same and Louise shares those values. 

We believe in integrity, customer satisfaction, innovation, quality and service.
We are committed to creating a positive impact for our customers, our community, and eventually, the world.

 

Meet the Team

We are a diverse group of talented individuals who bring unique skills and perspectives to the table.
Get to know the people behind Lush & Co.


Sharyn Reeve : Founder & CEO

I have been a nail technician since 2000 and qualified as a Milady Educator in 2004. 
I have worked as an educator for several brands over the years, and am looking forward to stepping back into the education arena, this time under my own name and branding. 
Working as a nail technician has been a roller coaster with all the changes I have seen over the years, and I'm excited to see where the industry goes next. From the days of acrylic and fibreglass, to seeing trends like dip come and go, it's been interesting watching the launch of gel products and the expansion of gel ranges into colours and fun products like magnetic gels and art gels. 
I am a huge promoter of always learning.
Staying current with trends and tools, as well as the ever changing developments and learning around the science behind our products and even our processes. If you want to be the best nail technician you can be, you should always strive to keep learning and growing and honing your craft.  

I'm very family focused and have an amazing supportive partner and 3 gorgeous children, one grown, one almost grown and one still a work in progress. 
We love camping, getting out on the lake, whether in kayaks, paddleboards or jetskiing and we enjoy getting out in our caravan whenever we can. We travel a bit for for sports events too. 
I have a home based salon space which I love working from and it allows me to be around for my tiny humans which is also wonderful.  


Louise Ansell : Founder & 2IC

Meet Louise – The Heart Behind the Brand.
With 21 years in the nail industry and a thriving home studio in Lower Hutt, Wellington, I’ve spent my career perfecting the art of nails - and now I’m bringing that same passion to products I truly believe in.
As a nail tech, a business owner, and beauty lover, I know what works both behind the scenes and at the nail desk. 
I started life with NSI, before working with many brands over the years including most recently Nail Perfect and Bo. Nails. 
Because of the experiences with struggling to find the perfect products, we realised there was a gap! So we created this brand for fellow techs and nail lovers who want quality, reliability, and that pro-level finish - without the guesswork. 
Every product we launch is something we personally use, trust, and love. It’s all about creating tools and formulas that genuinely deliver, so you can focus on creating beautiful nails with confidence. Whether you’re a seasoned pro or just starting your nail tech journey, you’re buying from someone who lives and breathes nails — and is here to help you level up every step of the way.

I'm also a proud mum of three, obsessed with all things beauty, and always on the lookout for something new to learn or try. I’ve built the most amazing crew of clients over the years  seriously, the best people ever - and I love making everyone feel fabulous from fingers to toes. If you're into great nails, good vibes, and a space that feels like catching up with an old friend, you’ll fit right in!

 

Mission & Vision

Our Mission: To empower nail technicians with excellent, high-quality products that are accessible and affordable.

Our Vision: To redefine the professional nail care industry by making premium quality products the standard, not a luxury, for every nail artist.

 

Why Choose Us?

  • Expertise: Between us we have 50 years of experience in the industry.
  • Quality: We are committed to delivering the highest quality products and services.
  • Customer-Focused: Your satisfaction is our top priority. We listen to your needs and work to exceed your expectations.
  • Innovation: We continuously strive to improve and innovate to provide the best solutions and meet your needs.